Makeshift branding for a Boho chic flower shop that tends mostly to weddings and is welcoming to everyone, no matter their sexual orientation.
Since Bohemians are wonderers and adventurers who are filled with artistic instincts and creativity, I wanted to create lines that were unstructured, loose and that had an organic feel.
Boho flowers are a play on rustic and so I used a color palette that would blend well together creating Boho heaven. I used Economica since it's got personality and Cozy caps that gives it that casual down-to-earth feel.
typo / color palette